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218 Bath Road (formerly 1 Hermitage Terrace)
In 1852 this property was occupied by a gardener called John Mansfield and his wife Ann. They were succeeded a few years later by a family called Barton.
This shop on the corner of Hermitage Street has been a shoe shop since the early years of the 20th century and for nearly three-quarters of that time it was occupied by the Lawrence family.
Mr James Lawrence was born in Cheltenham in 1853. His wife Caroline came from Bristol and it was there that the couple married and had two of their children, James and Beatrice. The family had moved back to Cheltenham by the time their second daughter, Alice Maud, was born in 1886. A third daughter, Edith Minnie, was probably born at the family home in Naunton Crescent and it was there that James started his shoe-making business, helped by Caroline whose job was to machine the boots.
The Lawrence family involvement ended in 1974 when one of the shop assistants, Mrs Grace, took over the business. She then sold out to Mr Conway before an even older shoe making family firm, Adcocks, took over. Matthew Henry Adcock, a boot and shoe maker, started his business at 304 High Street in 1879. His speciality was a clog made with a leather leg front for “carriage-washing and such purposes”. He made clogs for the local Flowers’ brewery and was also an agent for the Thrift Boot, which was popular at the end of the 19th century.
Matthew was succeeded in the business in 1925 by his son Paul, in 1945 by his grandson Arthur, in 1978 by his great-grandson Terence and in 1987 by his great-great granddaughter Vicky. Adcocks moved into their Bath Road branch in 1983 and the fifth generation of the family was still trading here well into the 21st century.
Adcocks closed in 2022 and with it the shoe retailing trade came to an end at this location after 119 years. The shop was taken over by Linc (the Leukaemia and Intensive Chemotherapy Fund) which is an important local healthcare charity that works to improve the care of cancer patients in Gloucestershire, Herefordshire and south Worcestershire. They relocated from a few doors away at 224 Bath Road.